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New PubMatic report shows a push towards higher mobile inventory quality and buyer transparency with mobile in-app environment leading the charge. Short codes, or short numbers, are short digit sequences, significantly shorter than telephone numbers, that are used to address messages in the Multimedia Messaging System (MMS) and short message service (SMS) systems of mobile network… Mobile Moxie on the Road, Part 6 Presented in Sydney, Australia; April 2011 So, you’re getting more widely versed in Mobile Marketing. Maybe you have optimized your site, your email campaigns, or even created an app. Mobile Short DialCodes (Msdcs) (also known as Voice Short Codes) are shorter than a normal telephone number, typically between 5 and 7 digits long. Msdcs are numbers to call (not text) from UK mobile phones where callers are charged a… InMobi is the world’s leading provider of enterprise platforms for marketers, offering cutting-edge mobile marketing and in-app advertising solutions
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SMS (short message service) is a text messaging service component of most telephone, SMS is also employed in mobile marketing, a type of direct marketing. The Mobile Application Part (MAP) of the SS7 protocol included support for the a separate operation code for Mobile Terminated Short Message transport.
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